Monoprix Hypermarket, QATAR
Client
Monoprix
Project location
Doha Festival City, Qatar
Project date
2017
Enhancing the Hypermarket Experience
Monoprix, a leading French retail brand, introduced its largest hypermarket in the world at Doha Festival City, Qatar, redefining the shopping experience with a unique in-store concept. The goal was to create distinct shopping environments within the store while maintaining a cohesive design. By incorporating dedicated sections for fresh food, fashion, electronics, and more, Monoprix aimed to provide customers with a seamless yet immersive retail experience. To achieve this, the lighting played a crucial role in differentiating spaces while enhancing the overall ambiance.
Solutions
Advanced Lighting Products for Efficiency and Impact
A range of cutting-edge lighting solutions was implemented to enhance both functionality and aesthetics. Thorn Primata LED was used in shelving areas for effective product visibility, while Virgule spotlights were strategically placed in the electronics and beauty sections for added flexibility. High-lux lighting (1500 lux) was used in the fresh food section to draw attention and boost sales. The back-of-house areas were equipped with Thorn Cetus and Beta, while the warehouse utilized Thorn Aquaforce for optimal durability and efficiency. These innovative lighting choices not only improved customer experience but also enhanced the hypermarket’s operational efficiency.
"Lighting is not just about visibility; it’s about creating an experience. Our innovative lighting solutions at Monoprix Doha Festival City enhance the shopping journey by defining spaces, guiding customers, and ultimately driving sales."
Thorn Lighting
